[Data Bites for Comms Pros] Award-winning numbers: Using data for a great cost of living campaign

Description

Whetstone Communications, in association with comms2point0, is delighted to bring your another free webinar to support your learning and development.

Our aim is to boost interest in using evidence and improve levels of data literacy among not-for-profit communicators.

For this session we're delighted to be welcoming Shelley Rawlings, Strategic Communications and Campaigns Lead at Buckinghamshire Council.

Session Outline

Shelley and colleagues scooped the first ever Best Use of Data award at the 2023 UnAwards for a campaign that delivered a tangible benefit for some of Buckinghamshire’s most vulnerable residents. 

The Helping Hand campaign supported Buckinghamshire residents to get the support and advice they needed from the council and local partners.

Using data to really understand the target audience, and drawing on specialist colleagues, Shelley achieved a 240% increase in alternative fuel applications, a 59% increase in applying for EBSS, and over 2,000 payments made.

Judges commented on the “hugely impressive and efficient campaign”, which made full use of internal and external data and in-house expertise. “What really impresses is the way she personally embraced the power of data to deliver real-world results in an efficient way.”

In this session Shelley will talk about her approach, give some tips for others looking to take a more data informed approach, and answer your questions.

Who should attend?