[Data Bites for Comms Pros] AI for data crunching in comms: how far can we trust it?

Description

The start of the year has brought about a fresh wave of curiosity and excitement in public sector comms over the application of AI.

Data analysis is being touted as one application; for campaign planning, as well

as for evaluation and measurement.

It sounds like the answer to the communications profession's data achilles heel!

But hallucination in results remains an issue - what looks impressive might be totally undermined by a major error.

So where does that leave us? How can we use AI productively but safely and confidently for data work in comms campaigns and BAU?

This webinar will cover:

- Use cases

- Tools to consider

- Pitfalls with current Large Language Models (LLMs)

- Demo of mistakes it makes

- Top tips for using GenAI in your work

- Q&A